Lonely Hearts

16 Feb

Love….love…love…. this label:


‘Two lonely hearts who met in 2000, Helene Morris and Steve Ferguson are the creative couple behind the label Lonely Hearts.

Established in 2003, the New Zealand-based brand combines the pair’s backgrounds in fashion and graphic design: Steve, an ex-professional snowboarder, brings a street and punk influence which manifests in a body conscious, DIY aesthetic; whereas Helene’s more delicate sensibilities draw from a long family history of dressmaking, textiles and an obsession with vintage lingerie.’



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